2024 in a nutshell

As 2025 begins, the Solana Name Service enters a new chapter—one defined by growth, innovation and a refreshed vision. Following our recent rebrand, SNS stands not just as a tool for decentralized identity but as a cornerstone of the Solana ecosystem. The past year has been a testament to what’s possible when technology and community align and it’s only the beginning of what’s to come. With every domain claimed and every integration realized, we move closer to a future where digital identity is seamless, accessible and truly owned by its users.

2024 milestones

2024 was a landmark year for the Solana Name Service, marked by strong growth, vibrant secondary markets and increasing adoption across the ecosystem. With dozens of new integrations, steady domain registrations and standout premium sales—SNS continued solidifying its role as a vital identity layer on Solana.

SNS hit impressive volumes last year with 1.6 million USD in registration and secondary sale volume. The excitement around .sol domains led us to break through the 250K domain registration mark with a growth rate of 29% in 2024! With these stats and over 37 integrations across ecosystem partners, SNS is set up to make 2025 the best year for all holders.

Heading into the new year

2025 will be a year like no other. We have set the stage and are preparing for 10x domain name growth. You can look forward to SNS scaling, strengthening and deepening its impact across the team, community and the broader .SOL ecosystem.

The focus will be on team growth and empowerment, ensuring SNS has the talent and resources to drive innovation. The community will see enhanced engagement through VIP programs and ambassador initiatives, fostering deeper connections and advocacy. On the utility front, SNS aims to expand the adoption of subdomains, integrate with more applications and explore emerging sectors such as AI agents. Additionally, the SNS brand will evolve to improve its positioning and accessibility, ensuring a more substantial presence across the ecosystem, focusing on advancing domain functionalities and providing more resources for builders—including grants, growth opportunities and ongoing support.

A word from Aom

We're excited to have Aom, our newly appointed CEO, leading the way at Solana Name Service. As we look ahead to 2025, Aom shares her thoughts on what’s next and the big opportunities for SNS.

“2024 was a year of unforgettable moments that defined what SNS is all about—community, connection, and purpose. Like when Joe bought a .sol domain for his daughter, knowing she’d one day cherish it as a legacy. When Just4Show sent thoughtful recommendations for SNS while his town was flooded. When chris.sol passed on 31.5 SOL, saying, ‘Use the funds to support SNS.’ When Mod Ranger shared his engagement, and we gifted him justgotengaged.sol. When IQX celebrated his daughter’s birthday with a .SOL t-shirt. And in ‘The Kitchen,’ where founders and projects came together, driven by the vision of SNS. These moments remind us why we build: to empower, connect, and grow. In 2025, our mission is clear and bold: 10x SNS GROWTH WITH SOLANA. We’ll deepen our connection with the community, ensure they’re represented at every Solana event, and empower and reward .SOL holders in every way possible. Together, we will rise, lead, and show the world the power of SNS!”

Closing notes

While technology and growth are key drivers, the SNS community truly powers the platform. Last year, we saw an increase in the number of active domain holders and a surge in community-driven initiatives. From unique use cases and innovative integrations to the vibrant discussions around the cultural value of digital identities, our community continues to shape the direction of SNS. Whether through collaborations with other projects or personalized domains creating new opportunities for expression and identity, the involvement and passion of our users have been critical to our success. As we continue to grow, we’re excited to see how our community will push the boundaries of what's possible in 2025 and beyond.